Research On International Marketing Strategy Of Chinese Petroleum Equipment Enterprise

With China’s accession to WTO, China’s oil equipment tends to be international, not just a contest between large companies or foreign companies, even small and medium enterprises also survive while seeking sustainable development, occupy a certain position in the domestic market, we can see extremely competitive. Compared with Western countries, China’s oil equipment companies also exist in the marketing of some less than satisfactory, but also influenced by internal and external factors restricting the development of Chinese petroleum equipment business, the factors may change at any time, Failure to take action, fearing the risk even further, no end of trouble. In order to improve the international competitiveness of China’s oil equipment companies, research company Chinese oil equipment selection and implementation of international marketing strategy can’t be guaranteed urgent, worthy of our consideration.This article from the petroleum equipment business and international marketing strategy theory, elaborates in the petroleum equipment business connotation, classification, international marketing strategy theory, theory tangible product marketing mix strategy, SWOT analysis, showed that the main idea of synchronization methods and writing of this article, as In this paper, the theoretical basis of the concept; focus on "understanding the background, identify research goal- to analyze the situation, problems and influencing factors- delve into the international marketing strategy choice- Safeguards" line of research throughout the text, the use of literature, theory and Countermeasures combining research methods for Chinese oil equipment to expand international marketing strategy of systematic research; under the influence of technology development, manufacturing, international marketing, personnel and international cooperation between competition and other factors, the Chinese oil exploration equipment companies own brand R & D capabilities and technological innovation mechanism exists in the marketing behind our international marketing of oil equipment and qualified personnel are weak petroleum equipment business of backward problems, and then put Chinese petroleum equipment business marketing strategy selection and implementation of safeguards.