Research On International Marketing Strategy Of SDKR Company

With China's accession to the WTO,China's oil equipment tends to internationalization,not only between large enterprises or foreign-funded enterprises,even small and medium-sized enterprises are also seeking to survive at the same time to sustainable development,occupy a certain position in domestic and foreign markets,Competition is extremely fierce.Compared with the western developed countries,China's oil equipment enterprises in the marketing there are still some unsatisfactory,but also by internal and external factors,restricting the development of China's oil equipment business.In order to improve the international competitiveness of China's oil equipment enterprises,the study of the international marketing strategy of China's oil equipment business selection and implementation of security can not wait,it is worth thinking about.Oil equipment,international marketing more and more difficult,the development of oil equipment industry faces enormous challenges.SDKR company how to respond to changes in international and domestic environment and make the right international marketing strategy,accurate positioning of their target market,has become the SDKR company's most important issue.After analyzing the theoretical basis of marketing,this paper analyzes the current situation and existing problems of SDKR's international marketing,and explains the basic situation of SDKR company and its international marketing situation,including the target market,target market entry mode,marketing strategy combination and And finally analyzes the SDKR company's international target market choice,including SDKR competition environment analysis,market research,market segmentation,target market selection,and finally SDKR target market model and strategy,including the international market entry model,The SDKR company's target market entry mode selection,SDKR international marketing strategy combination,SDKR international marketing strategy implementation guarantee,hope this article can make some other relevant enterprises to make some suggestions.