Research On The Development Of Creative Agriculture In Hunan Province

Creative agriculture is the development of creative industry, is the technical improvement, cultural creativity and rural production, living and ecological capital highly blend, and mode of agricultural production and operation of the process, main point and the idea of the product such as plan, is a kind of new excellent agricultural value-added business. Creative agriculture to overthrow the traditional mode of rural economic growth, to boost rural commerce service industry, increase the rural ecological environment protection and economic development between rural and urban areas as a whole has a big role. The importance of creative agriculture development has been greatly exceed its as an emerging industry in the agricultural industry as an emerging industry in the role of the agricultural industry, more is that it capsized in the form of traditional industry economic development and innovation.The development of creative agriculture in China is still in its infancy, there exist many problems,be sure to accelerate characterization, industrialization and the brand,focus on capital, talent, technology and market the four aspects of the problem,creative further promote the healthy and sustainable development of agriculture. In addition, the lack of government planning and guidance, the overall industrialization level is low and the lack of professional creative talent, and a series of problems will tie long-term healthy development of creative agriculture, will also hurt farmers’ enthusiasm and creativity of creative agriculture, more will affect the overall situation become the barriers to limit the economic development in China’s agriculture. Therefore, in urgent need to establish an effective creative agriculture development mode, to properly solve the low efficiency and less production in agriculture and farmers’ income is low in a series of problems, to promote sound and rapid farmers to realize the creative transformation of agriculture income, for the healthy development of the creative agriculture and social harmony. Taking hunan province as an example, discusses the mode and the problems on the development of creative agriculture.This study through literature retrieval method, deductive method and case analysis, search the dozens of articles as well as network information, relatively mature pattern of agricultural development at home and abroad are analyzed, and efforts to find out the shortcomings and experiences during the reference. Thanks to retrieve information such as a series of methods, summarized creative agriculture of hunan province present problems, such as government guidance, product innovation is not strong, regional culture is not deep mining, brand awareness is not strong and not enough publicity and marketing, small production scale, and other issues. According to the problems appeared in the development of creative agriculture, take different solutions. Main extracted from these Suggestions, the transformation development concept, increase policy support, innovation and development mode, local culture, do a good job in project planning, etc. Hope to be able to provide effective countermeasures on the development of creative agriculture of hunan and the suggestion.