A Scheme Of Slogan For The Brand Of Guiding City

City branding and urbanization is the outcome of a relatively developed socio-cultu re and socio-economic. The building of city brand will advance from metropolises to small and medium-sized cities with the rapid development of economic society. What’s more, the branding of small and medium-sized city will accelerate urbanization proce ss and improve the quality of urbanization. The combination of city branding and urb anization will be an inevitable result.The slogan for city brand is the most beautiful city card and the most concentrate d reflection of the city brand positioning. In the background of city branding and urb anization, this case takes Guiding City, which is in complicated condition of poor and homogenized resources, as an object to design a scheme of slogan for the band of Guiding City with research methods of consulting literatures, field survey and question naire. This scheme will shows the main features, strengths and weaknesses of this city with the city band analysis of interior resources, brand structure, macro-environment, market environment, competition environment, etc. The final slogan design will make some illumination of the positioning, appeal, theme, feasibility, etc.