Study On The Marketing Strategy Of Xinshao Tobacco Company To Outside Cigarette

In recent years, with the quickening pace of China Tobacco Hunan to expand to the outside market, Furongwang Baisha in production planning under the premise of quantitative, supply to the province has far cannot satisfy market demand, need a good market performance and good growth of outside cigarette brands to be added, in order to meet the market demand. Do outside cigarette marketing, on the one hand is the responsibility of the Tobacco Business Companies, on the other hand is Tobacco Business Companies in cigarette market "demand inflection point approximation" state, regional market breakthrough mining "potential", especially in the provinces of smoke is very strong background is more important. At the same time, Xinshao county area of Shaoyang Province tobacco producing the lowest percentage of the county market, so as to satisfy the cigarette market growing consumer demand, only the practical realization of the landing of outside cigarette consumption, to achieve the tobacco in Xinshao tobacco company to develop well and fast.In this paper, from the analysis of Xinshao Tobacco Company outside cigarette marketing situation, and based on the Xinshao Tobacco Company outside cigarette marketing environment and Shaoyang tobacco company requirements, put forward the development target of Xinshao Tobacco Company outside cigarette marketing. At the same time, the combination of 7P marketing theory, from seven aspects of product selection to outside cigarette and supply management, price management, channel management, marketing, process management, team building, image construction, expounds the countermeasures and measures to optimize the outside cigarette marketing strategy, in order to ensure the realization of outside cigarette marketing target.