Research On Urban Management Of Datong

City management as a marketing-oriented urban governance. Attract elements to improve the city image, create the brand of the city and raising the city’s well-known to gather, to achieve the maximization and optimization of resource all ocation in the capacity of the structure order, to promote sustained, rapid and healthy development of the urban economy, society and the environment. Urban management concept in the backdrop of the planned economy, with the developing of economic system, urban, management philosophy in the practice of urban management, to serve both the urban construction and development. Many of the problems in urban development to address the need to use the way of urban management.This paper summarizes the results of theoretical studies of the domestic and international urban management, analysis of the important conclusions of existing studies and the existence of inadequacies as the basis of the study, summarizes the characteristics of urban management Datong city management as a research object.Urban management theory as the main basis, through to the Datong basic situation and the urban management present situation investigation, analysis of the Datong city management performance, as well as the problems of Datong city management, analyzes believed that Datong city management was still in the stage of incomplete at present, urban management is still needed to be solved the following issues:(1) The Datong city economic development is relatively slow, weak economic foundation. (2) Dropped sharply Datong coal resources, serious environmental pollution problems. (3) Urban transportation infrastructure is not perfect; (4) The lack of related industrial area gathered; (5) The tourism resources development and the lack of depth; (6) To improve urban ecological environment. Therefore, successful experience of urban management by drawing from urban transformation, in Datong city management problems in-depth analysis, and advances some Suggestions on the following aspects:(1) Shaping the image of the city, to protect the ancient capital style, improve the urban competitiveness; (2) The overall planning for urban traffic; (3) Improve the industry concentration; (4) On the depth of tourism resources development; (5) The reasonable development and utilization of coal resources. Finally put forward the strategic goal of Datong city cultural tourism, and puts forward countermeasures of Datong city business strategy and related suggestions.