The Study On The Channel Of Circulation Of Yanbian Apple Pear

China is to the development of agriculture as the foundation of a country, is also a large population of consumer, the circulation of agricultural products related to the production and living of our country more than one billion people, is link of agricultural and rural economic development. Yanbian apple pear as the origin of the protection of agricultural products, in Yanbian fruit plays an important position. In recent years, Yanbian apple pear industry slow development, apple pear sales difficult problem. Therefore, the study of the Yanbian Pingguoli circulation channels, is conducive to further optimize the apples, pears and other fruits distribution channels, improve the operational efficiency of circulation channels, to promote the development of apple pear industry is of great significance.In this paper, the elaborates the research background, purpose and significance, and combining the research results of scholars at home and abroad, analysis of Yanbian apple pear industry status quo and Yanbian Pingguoli circulation channel status, to supply chain theory and fuzzy comprehensive evaluation theory as the foundation, combined with the characteristics of Yanbian apple pear industry and circulation channels, construction of Yanbian Pingguoli circulation channel evaluation index system, using fuzzy comprehensive evaluation method to evaluate the four circulation patterns and distribution channels throughout the operation. According to the results of the analysis, the suggestion of how to improve the distribution channel of the apple pear in Yanbian is proposed.The main conclusions of the study: First, the current industry of Yanbian apple pear more generally four kinds of circulation mode. The degree of satisfaction among the farmers is the highest, followed by the farmers’cooperative mode, the satisfaction degree is higher, the satisfaction degree of the buyers is satisfied, and the farmers are not satisfied with the model of the farmers’direct selling. Second, the overall operating level of apple pear distribution channels and the actual sales of apple pear in Yanbian match.Third, from the influence factors of apple pear circulation channel can be seen, fruit factors need to be greatly improved, low level of business entities,the level of infrastructure is not high main reason that causes the level of the overall operation of the circulation channel of apple pear.Through the successful experience of foreign channels, combined with the running mode of Yanbian apple pear circulation channel, a new type of Yanbian apple pear circulation channel model is constructed.. And through the strengthening of collaboration between the subject of circulation, to further enhance the degree of organization of farmers; strengthen the construction of the infrastructure in the circulation, reduce the flow of costs; improve the fruit quality, improve deep processing capacity and recommendations to upgrade the Yanbian Pingguoli circulation channel level.