An Empirical Study On The Influencing Factors Of Individual Knowledge Sharing Under The Environment Of Mobile Internet

Knowledge is power. People already realized that knowledge, as the main source of competitive advantage, played a key role to the development of individual and organizations. Knowledge sharing as a core concept of knowledge management has become a hot topic in research. Under the circumstance of mobile internet, the influence factors of knowledge sharing present some new characteristics. According to the Theory of Planned Behavior (TPB), the attitude towards behavior affects behavior intention, thus have an effect on behavior. Based on TPB, this paper analyzes the influence factors of knowledge sharing among individuals under the circumstance of mobile internet, and describes the internal motivational factors and external motivational factors that have impact on knowledge sharing attitude and intentions, as well as the specific role of these factors.Based on the literature about influence factors of knowledge sharing, this paper confirms four variables that influence knowledge sharing under the environment of mobile internet including expected organizational rewards (OR), reciprocal benefits (RB), knowledge self-efficacy (KS), altruism (AL). Then with the integration of TPB model, a theoretical model and research hypotheses are put forward to study the influencing process. The design of the questionnaire is based on more mature scales which have been used previously. And combined with the background of this study, the questionnaire is amended and supplemented. Also the reliability and validity of the questionnaire are analyzed with the use of SPSS18.0. In this paper, a total number of350questionnaires were distributed and249valid questionnaires were eventually recovered. After the data analysis by AMOS21.0, the structural equation modeling and research hypotheses were verified.The results of the empirical study indicate that under the environment of mobile internet, knowledge sharing intention is significantly affected by the attitude towards knowledge sharing, and OR do not have significant impact on knowledge sharing attitude and intention. RB and KS have significant influence on knowledge sharing attitude, but don’t have a direct influence on knowledge sharing intention. However, AL has a significant effect on both knowledge sharing intention and attitude. Then we discussed the results and try to give reasonable explanations to them. Built on the results, some strategies and suggestions are made to make sure the knowledge sharing in the environment of mobile internet successfully applied.In the end of this paper, we summarized the inadequacy of this study, and some prospects are made for future study.