Study On Problems,Countermeasures Of And Prospects For Haikon’s Rural Tourism Development

The rural tourism in foreign countries dramatically developed and made quantities remarkable achievements. But China’s rural tourism gradually started. At present, China’s rural tourism has become a new fashion of national tourism. Haikou, as the capital city of Hainan Province, has its unique advantages to develop the rural tourism industry and has achieved a lot. However, a lot of developmental problems appeared in the meantime due to various factors. Therefore, the authors hope that through the analysis of the current situation of rural tourism in Haikou, this research will arrive to some feasible counter measures and benefit its further development.First, this study analyzed the background and significance of the development of rural tourism in Haikou City. Second, the existing theories of rural tourism at home and abroad are reviewed, which gives a solid theoretical basis and a vivid present developmental profile of rural tourism to this study. Third, a brief analysis is conducted to observe the current situation of rural tourism development in Haikou City, to find out the developmental trends and problems, to ferret out the strength of rural tourism resources in Haikou. Through analysis, Haikou City has its certain advantages to develop the rural tourism in the perspective of policy, geography, natural environment, climate resources, tourist markets, etc. Meanwhile, the developmental problems exist. For instance, the insufficiency of popularity of rural tourism products, the lag of rural infrastructure; the lower rural tourism service quality; the lack of the self-developmental ability of the peasants; the imperfect governmental management system and the deficiency of the guiding efforts. To acquire a better understanding towards the development of rural tourism in the developed regions, a chapter is set up deliberately to summarize the experience of Taiwan’s rural tourism development. Based on this, some practical measures for Haikou to develop the rural tourism are put forward, i.e., to adhere to the government’s macro-control, to improve the management system; to build up a marketing platform, to innovate the marketing model; to trace a branding, differentiate, and diversified developmental road; to strengthen the training to employees; to protect the rural tourism resources and to take the sustainable development path.