The Strategy Research Of Gold Cup Electric Corporation

With the rapid development of China’s economy, the wire and cablemanufacturing industry as the “nervous" and "blood" of the national economy haveobtained rapid development. But the whole industry has always been in the “big butnot strong “status. Therefore, as a cable manufacturing company, which wants to getlong-term development, it is so important how to grasp the changes of the objectiveenvironment and strive for a bigger development space for their own,The development strategies of Gold cup Electric Corporation is studied in thispaper, At first, after carding systematically the development strategy research at homeand abroad, the macro environment, the industry environment and competitiveenvironment is analyzed comprehensively. After the comprehensive analysis theinternal and external environments, the strengths, weaknesses, external opportunitiesand threats of Gold cup Electric Corporation is made clear. Based on the results, thewhole idea of the company mission and vision, strategic positioning and strategicobjectives of the company is firstly cleared. by the end of2018, the whole sales wouldreach more than8billion, and strive to reach10billion RMB. At last become thelargest wire and cable research, development, production and manufacturing base inthe central China. After the contrastive analysis of the different development strategy,intensive development strategy was finally chosen in the paper. And the marketpenetration strategy, new product development strategy and market developmentstrategy were used cased on the practical situation of the company’s businessdevelopment. And then the whole company’s product portfolio strategies are chosenbased on the results of some analysis methods, such as the Boston Matrix. And at thesame time the implementation steps of the whole development strategies is formulated.It is hoped that the company would achieve leaps and bounds through5years welloperation.Finally, after the enactment of the Gold cup Electric Corporation and thecorresponding implementation strategy, some safeguards were established to ensurethe company’s ultimate realization of the development strategy which includesstrengthening human resources development and management, strengthening theconstruction of enterprise culture, strengthening the enterprise operation management,strengthening the strategic management and control, strengthening the enterprise capital operation.