Analysis And Countermeasure Research Of Customer Relationship Management In JK Company

Customer relationship management is an important part of modern business marketing strategy, to protect corporate performance. JK Company is now in a critical period of accelerated development, in the current context of the national macro-control, the need to strengthen customer relationship management, enhance marketing strategies. Author JK company as a case study, combined with relevant theory, the status quo JK company customer relationship management and problems, propose policies and measures to promote the development of the JK, other real estate companies for reference.Theory is the leading practice. This paper analyzes the theory of customer relationship management, including customer value theory, theory of relationship marketing, integrated marketing theory, with empirical analysis interviews, surveys, comparative method to analyze the current situation JK employee relationship management real estate company. JK current status of the real estate company customer relationship management in general, there are no fully established customer-centric management philosophy, customer relationship management and corporate development strategy match is not strong, the customer value analysis and resource development is not very full, customer relationship management systems and standardized processes is not enough scientific issues such as customer relationship management JK companies are not very satisfied customer.Combine theory and situation analysis, this paper presents JK company customer relationship management improvement strategies:First, establish a customer "fully satisfied" service concept, with full respect for the individual needs of the customer, customer-focused, improve service quality; two is a combination of corporate marketing strategy and development plan, develop a clear customer relationship management objectives, management planning and implementation of programs; third is proposed customer value and customer segmentation strategies to optimize service processes, including to enhance customer value, focus on customer segmentation, optimization services processes. Meanwhile, JK company to strengthen organizational, institutional, cultural, customers can design a relatively sound management and development system, improve fusion of corporate marketing and customer relationships, cultivating a good corporate culture JK, real estate companies to protect customer relationships JK management system more refined and optimized to generate a good management efficiency.