Study On Customer Relationship Management Strategy Of Real Estate Company

China's property market and the needs of the broad masses of the people,the national economy there is a very close link,and has been unable to get rid of macro-control constraints.According to the current central top design,China's property market to return to nature,to restore its original residential function,and a variety of speculative investment strictly controlled.Therefore,this aspect is the future of China's property market policy basis,on the other hand,will completely change the development trend and nature of China's property market.In the long run,this return of the property market is a historical necessity,is the trend of the times.In the current situation of the market economy,the real estate enterprises in order to obtain sustainable development,in the current market economy development context,can take more methods and measures,but fundamentally speaking,the real estate enterprises in order to obtain sustainable development,Still need to combine customer relationship management,the real customers in the enterprise development and marketing practice in the core position,in order to continue to expand customer base,to win a good development efficiency.A real estate company as a private real estate company is currently working to become bigger and stronger.Although in general,A real estate companies in the development process,but also initially established a good customer relationship management platform and specific framework,but at the same time cannot be ignored is that A real estate company has not really with the modern enterprise management system,For the customer service,more or passive concept and passive measures,there is no good customer needs around the article,this will inevitably affect the A real estate company's marketing effectiveness.Based on this,this paper intends to a real estate company as a case,A real estate company customer relationship management issues,focusing on its customer relationship management issues exist analysis,and then adhere to the problem-oriented,put forward countermeasures.This paper focuses on the lack of customer service concept,lack of management process system,and customer market development,which is based on the methods of social investigation,case analysis and literature analysis.It focuses on the analysis of A-real Estate Company's customer relationship management from the perspective of environmental analysis and customer survey.Not enough,customer relationship maintenance is not in place and so on.Based on this,combined with the theory of customer relationship management of modern real estate enterprises,this paper puts forward the improvement strategy of customer relationship management of A real estate company from the aspects of customer service concept,management process system,customer market development and customer relationship maintenance of A real estate company,Relationship management positioning,customer sensitive point planning,customer relationship management module optimization,but also should continue to sublimation of modern enterprise customer relationship management philosophy,to build a suitable real estate business characteristics of the marketing organization,and customer satisfaction is closely related to the core system,further mining And expand customer development areas and channels to strengthen the relationship between customer service maintenance and sustainable development,in order to promote A real estate company customer relationship management to a new level,to achieve good sustainable development efficiency,and other real estate company in China customer relationship Management practice has some reference and inspiration.