Theworking Capital Managementcountermeasures Research Of Shenyang HAIDA Electrical Appliance Co., Ltd

Research of working capital management has been an important research in the field of financial managementstrategy of the company, also is so, electric operating company at the present stage.At present, with the support of the government policies have beenwithdrawnfromthe market, a new force suddenly rises. Profit already weak traditional electrical operators, how toobtain the living space in the increasingly intensified competition, and develop, is it must deal with the problem. Only in this way can we fulfill the trust of the party, in order to safeguard the local people live and work, promote the rapid development of the local economy.In this study, Shenyang HAIDA Electric Co. Ltd. as a combination of background, based on referring to the domestic and international related research literature on the research of working capital management, a brief introduction to the Shenyang HAIDA Electronics Co. Ltd., the detailed analysis of working capital management on the financial statements of the past five years, and points out its existing management the problem, then the company external environment "analysis using Potter’s five forces" model and "SWOT", pointed out that the company’s internal strengths, weaknesses, external opportunities and threats, and then on the basis of the overall corporate strategydevelopment, to establish suitable for working capital management company scheme, and finally provides severalsecurity measures for the smooth implementation of working capital management scheme.In this study, analysis and specific program customization on the working capital management status of Shenyang HAIDA Electric Co. Ltd. in recent five years, the quantitative analysis and qualitative analysis. In which to make a quantitative analysis of the short-term debtpaying ability, the operating cash flow capacity, the liquid assets and the liabilitiesstructure quality; the research about external market environment, then using "Potter’s five forces" model and the "SWOT" analysis is a qualitative analysis.The total according to proposed the question, the analysis problem, and then solve the problems to discuss,according to Shenyang HAIDA electric company’soperating funds management existing problems, put forward reasonable solutions, complete the thesis writing.