Study Of STO Company Terminal Distribution Optimization System

In recent years, with the rapid development of China’s economy and e-commerce, as an important part of e-commerce, express delivery also gets a golden period of development. Express industry is an emerging industry, and has broad market prospects and development potential, with the development of express industry and increasingly fierce peer competition, customer service is the focus of the enterprise competition. Logistics services are put forward higher requirements by customers, as the last stage of express delivery, terminal delivery directly establishes communication with customers, the quality of service determines experience of customers for express delivery, which directly affects the company’s brand and image. Terminal delivery is the dilemma of courier companies, reflects operating capacity and management level as an important indicator. Terminal delivery is important to meet customers’ demand and enhance the competitiveness of enterprises.Behind the rapid development of express industry there are many problems of terminal delivery, for example, courier impersonator, false collar and items are missing, customer complaints rising, corporate claims increased year by year, which led to the loss of customers. Poor terminal delivery is the prominent issue of express industry, which has become the bottleneck of industry’s development. Researching terminal system of express delivery and proposing the optimal design, can improve the quality of service delivery enterprise, reduce operating costs, improve social image and market competitiveness.In this paper, STO company terminal delivery is researched as the background, first, analysis the basic status of STO company’s current terminal delivery, point out the main problems distribution exists and analysis the causes, and then, put forward some improvement measures, construct STO companies optimization and innovation model of terminal delivery system, build the indicator system of STO company terminal delivery optimized system, and put comprehensive evaluation on terminal delivery service performance, then guide the company to improve STO terminal delivery system practice.