Nm Company Digital Radiography Differentiation Strategy

With the improvement of people’s living standard in our country and the increase of the national income since the21st century. The consumption level has developed to a new stage. When the human pursuit of high quality life, the medical service will become the most important part of the life. Relevant statistics show that till2020the population of China over65years old will increase to13.6%, will reach23.7%in2050. With the deepening of the urbanization pace, the increase of the old people and the concern about own health condition, the requirements on the medical treatment are increased and we need more efficient and advanced medical service and insurance system. New medical reform is in the accelerate channel, the requirements on diagnostics and treatment devices are increased as well, at the same time the industrial of medical devices is in the fast development stage. With the fast growth of the technology and economy, more and more theories, new research, innovation promoters the rapid development of social productivity and social. The future of China’s medical equipment industry development space is very large. According to a report in the China medical equipment network over the next five years, China will surpass Japan, become the world’s second largest medical device market. With the improvement of people claim to medical facilities, from the level of first-class hospital to community health services of villages and towns, hospitals have update medical equipment purchasing. As the leading science and technology, the medical imaging equipment developed faster and updating constantly.Based on the changing of the medical reform under the background of macroeconomic, and hospital have updated medical equipment, and gradually achieve the floor under the trend of medical digital, based on the existing traditional and digital X-ray machine equipment market research and analysis, which leads to the NM of the company’s digital X-ray imaging products in front of the opportunities and challenges that the Chinese market, according to the characteristics of the enterprise itself and resources and its digital X-ray imaging products in the market, the advantages and disadvantages, the deep research in consumer demand, brand of digital X-ray imaging industry competition comparison, find the footing of their specific target market, product differentiation competition strategy analysis, and then find out the countermeasures to the marketing strategy of optimization schemes. Finally, the marketing strategy was summarized and validated.