Study Of Business Development Pattern Of Mobile Market

Mobile Market, invested and constructed by China Mobile, is a comprehensive Mobile application store, with aggregation of numerous developers and their applications and digital content (games, video, music, reading, and animation), providing application searching, downloading, ordering services for710million China Mobile users. At the same time, Mobile Market is the open cooperation and competition platform of China Mobile. It is China Mobile’s Internet strategy fulcrum. It shoulders China Mobile move into new areas, expands the new mode, the mission of China Mobile. However, since2009, Mobile Market has been on a two or three camps of Mobile application stores. Mobile Market has not enough influence, user loyalty, and attraction to developers and users. This study have a certain reference value for Mobile Market to clarify its own advantages, to find its fundamental problem of development, and make its development strategy and pattern.The study is divided into five chapters. The first chapter briefly introduces the research background, the domestic and foreign mobile application market situation, the research purpose and meaning, as well as research methods, technical route and possible innovation points. The second chapter introduces Mobile Market and classification of the Mobile applications store. The third chapter, first of all, based on the theory of value chain, analyzes the factors affecting the development of Mobile applications store, and the key effects of each factor to its development, and then based on the theory of PEST, porter physical model, the SWOT analysis method, and survey method, analyzes the advantages and disadvantages of its Mobile, finally comprehensive analysis of the reasons affecting the development of its Mobile. The fourth chapter starts from the formula of the value of Mobile application stores, then from the macro and micro point of view, designs two business development patterns, and analyzes their respective advantages and disadvantages, followed by a detailed analysis of the second pattern. The fifth chapter has carried on the full text of the summary, analyses the deficiency, and the further research direction.