Profit Model Study On Mobile Internet In China Call Phone Market

At present, mobile phone is more than human voice communicational tool. With spread of mobile phone and internet integration, mobile phone has become the fifth mass media following newspapers, broadcast, television and internet. Since NTT DoCoMo promoted I-mode mobile phone online service in Feb, 1999 and achieved great success, mobile internet applications have attracted attention of many mobile phone ultimate operators, telecom operators, service suppliers and content providers. Moreover from then on, mobile internet has been developed as new business growth point. However, mobile internet application has just stayed at accumulating users' stage until now, no clear profit models and differential methods could be found. The paper aims at putting forwards substantial suggestions through research on mobile phone internet application and summarizing profit models.The full thesis is totally divided into five chapters: Chapter 1: Preface. It points out the background and meaning of the research, and it also introduces the research method and contents of the dissertation. Chapter 2: Fundamental research on traditional internet profit model. It generally introduces three typical profit models of traditional internet, including advertisements, place and marketing. Chapter 3: Comparative analysis on mobile internet profit models in Japan and Korea. Chapter 4: Study on mobile internet profit models in China. It describes the models from each plot of industry chain including telecom operators, ultimate mobile operators and searching engine suppliers. Chapter 5: Summary of future mobile internet profit models. These models include fundamental product model, pyramids model and floor-pricing model.Profit model is ever changing, each part in industry chain should check their profit models, innovate their profit models timely, which would help them make profit continuously and gain competitive advantages.