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Application Of Crm In Industial Estate

Posted on:2015-01-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y Z LiuFull Text:PDF
GTID:2309330467963554Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The difference between industrial estate and real estate development is dominated by industrial development of the real estate development model. At the same time as the industrial estate from extensive management to upgrade of specialization and standardization development, the concept and mode of industrial estate also change. Industrial estate is no longer solely to the most basic of industial factory buliding and the development of logistics base, but to comply with the direction of the industry leading, industrial estate put the land development and industrial development, cultivating and supporting services together, eventually built in land consolidation under the background of the national policy of industry cluster of benign health goals. The introduction of CRM, can help the industry property developers no longer only focus on the product itself, but the industry leading as the dominant idea, put more attention to corporate customers as the center, and strengthen the function of the soft service through ascension, set up suitable for the healthy development of the ecological environment, industrial clusters constitute a three-dimensional, multiple mixed industry chain, improve the innovation ability and economic benefit.Let industrial property developer becomes a bridge between government and enterprises, to the government’s assistant, help expand scope of investment, realize the output tax tasks, continuous construction enterprise park, to help promote local economic development policy, cooperate to carry out the preferential policies of the government, is the partner of the enterprise, to provide office space, integration mechanism of innovation resources, is committed to providing public services to the enterprise, to expand the channels of establish contact with the enterprise in the form of entrepreneur club form a stable customer base, form the long-term development of core competitiveness.
Keywords/Search Tags:industrial estate, industry cluster, CRM, industry leadingsoft service
PDF Full Text Request
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