Research On Develop Strategy Of Jinzhou Port

With the rapid development of economic globalization, the role of port in land and water transportation is more and more obvious, facing the increasingly fierce competition of shipping market, the port enterprises to explore their own ability and advantage, to improve its competitiveness, to adapt to the change of market environment, from the angle of strategy formulation and implementation of port development planning is particularly important.Jinzhou port as an important hub port development strategy of Liaoning coastal economic belt has a good location advantage and port resources, Jinzhou port has fully realize the important role of port development strategy in recent years, increasing input port development and construction, port throughput has a larger scale and growth. Based on the port and strategic theory as a guide, combined with the functions and characteristics of port, this paper discusses the characteristics of port development strategy and the significance of the port development strategy, to provide a basis to explore the development strategy of Jinzhou port and theoretical support. Then Jinzhou port development strategic environment analysis, comprehensively and objectively analyses the condition of natural conditions, location of Jinzhou port, transportation, infrastructure and operating conditions, uses the method of SWOT analysis in Jinzhou port development advantages and opportunities, reduce the weaknesses and threats, and through the competition relation of Jinzhou port and the surrounding ports and advantage is seeking port development opportunities, and then uses the method of three exponential smoothing model to predict the port throughput will increase the changes and development of the main development level, Jinzhou port to analyze the future development trend, finally puts forward the strategic targets and key tasks for the future development of Jinzhou port, Jinzhou port for the logistics development of practical development strategy and countermeasures.