Agricultural industrialization is an important symbol of agricultural modernization.To realize agricultural industrialization, we should achieved agricultural modernization the first. At present, the agriculture and rural economic development of our country is in the transformation and upgrading. The agriculture can’t be promoted without scientific planning, planting scale, innovating development mode and extend the industrial chain. Fructus Mume became one of the traditional industries in Shanghang, the system of trade-industry-agriculture was getting mature accompanying with the increased scale of basic constructions. Because of the depressed traditional market, speeding up the industrialized process is a key to develop this plum industry in Shanghang.This thesis combines theory and practice. Investigation and analysis on the plum market in Shanghang were conducted to find the limited issues, and the plan and strategy for the development of plum industry were proposed. This thesis includes six sections. The first section illustrated the background of this study, reviewed the plum study conducted in China and outside of China, and proposed a study plan. The second section summarized the industrialization of Agriculture in shanghang. The third section summarized the plum industry in Shanghang, including the history, current status, and the importance of this study. In the fourth section, the pros, cons, opportunities and risks were analyzed using SWOT method. The advantages included the ideal location, good foundation of industry, the function of Fructus Mume, sustainable production, and good environment. The disadvantages included limited cultivars, fluctuated price, the dietary habit, small processing scale, less competitive power, weak influence of brand, immature business, and poor enthusiasm of farmers. The opportunities included the politics, the potential byproducts, and the fast growing industry. The risks were the preference of the consumers, the changes in the market, the safety of food, the incomplete agri-food processing system. The fifth section introduced the current status of plum industry in Shao An, Zhang Zhou, and summarized the experience that we could learned from. In the sixth section, the improvement strategies for the development of plum industry in Shanghang were stated:improving the support service, enlarging the leaders of processing enterprises, implementing the program strategies, speeding up the development of plum farms, building up an industrial platform for plum industry, supplying good quality of raw materials, and executing advertisements and smart marketing strategies. Discussion and conclusion were in the last section.By the research paper, the industrialization of plum in Shanghang is a moderm industry with economies of scale and feature. Due to the export environment and economic benefits of plum is not so good in recent years, only by increasing supportion of government, enterprise planning, improving the farmers’ enthusiasm, increasing strength of product research, the industry of plum can be more successful and reasonable. |