Evaluation Of Chinese Jujube Network User’s Satisfaction

At the33rd "China Internet Networks Development Statistics Report " in2014mentioned that as of the end of December2013, China’s rural Internet users accounted for28.6%of the Internet population, reaching177million people, an increase of2,101millionmore than in2012.This shows that more and more farmers began to use the Internet mediato get information, which also provides a new platform and opportunity for thedevelopment of agricultural website.Agricultural website compared to other traditionalmedia has interactivity, rapid retrieval,multimedia intuitionism,information huge amountetc..But most of agricultural website is given priority to with message way, lack ofreal-time online consulting;And update speed is slow, the information quality is low, thecharacteristic is not outstanding, the serious phenomenon of repeat, it is hard to meet userrequirements, more difficult to adapt to the needs of the development of informationtechnology.Chinese jujube network is jujube industry portal in China, based in Cangzhou cityHebei province, service in the whole country, it offers regional, diversified informationservices to farmers of jujube, jujube businessman, jujube enterprise.After14years ofdevelopment, has now become the national fruit sites most visited,influence the strongestvertical portals, professional network media and the electronic commerce center, and in2008by the ministry of agriculture to assess for the only "Chinese agriculturedemonstration website sample ".Based on this, this study in Ziziphus jujube main areas of research range, carry outinvestigations in Cang county, Xian county Hebei province and Leling Shandong provincethe three places, and classification studied on the two types of users, the first category isthe use ofagricultural technology information of the Chinese jujube Network, the second isthe use of Chinese jujube net sales or use of the information processing andstorage.Through the survey,the author deeply analyzes the Chinese jujube network runningstatus.Based on the sample user satisfaction assessment, find the successful experience andthe insufficiency in the development of Chinese jujube nets.Based on the farmers of jujube,jujube products enterprises, website operation management, put forward the developmenttrend of Chinese jujube nets, and provide reference for related to agricultural operationgood and reference.Through the survey of Chinese jujube network and the user’s satisfaction assessment,it is concluded that Chinese jujube nets lack of interdisciplinary talents proficient in computer and agriculture, website information lack of practicability and reliability.The sitelacks feedback mechanism and means of profit effectively; Web accessibility and tradingplatform of the poor safety. But Chinese jujube jujube industry in agricultural website stillis in the leading position, first of all, Chinese jujube network extend user access toinformation and sales channels; secondly, China jujube net supply and demand informationrelease timely, and brand building good.The success development Chinese jujube in the net and shortcomings, according tothe actual investigation puts forward suggestions: the government agriculture websitesearch engine by means of bidding the establishment of agricultural information resourcesprofessional; agriculture website should strengthen their own feedback mechanism;agriculture website should develop e-commerce business, looking for their own profitmeans; agricultural website service should be transmission standard to the standard; theagricultural website should develop to combination tendency.