Research On Magotan B7L Automobile-introducing Project Management Method

The automobile, as the Carrier of human being walking, has gone through ups anddowns a about hundred years, experiencing the stage of the steam engine, theinternal-combustion engine, mass production, diversification and low price product aswell as the development of intelligence technology. In the course of its coming into beingin Germany, growing up in France and maturing in the United States, thriving in Europe,and challenging in Japan, The automobile has been transferred from an experimentalinvention to an integrated industry that associates most widely, has the greatest effects onindustrial technology. The development of automobile depends not only on technologicalprogress itself, but also on the rapid development of automobile industry applicationtechnology. In the future for automotive market, all kinds of advanced new technology,new equipment and new materials will be used widely in the automotive industry, it ismoving toward high-speed track of the intelligence technology and electronic technology.Faced with the rigorous requirements of energy consumption, emissions, noise andpollution, the development of the automotive industry will face more opportunities, butchallenges.Project Management is that the project manager, under the constraints of the limitedresources, using the way of systematic viewpoint, method and theory, effectivelymanages the project related with all the work. That means that from the beginning of theproject investment decision to the end of the project, planning, organizing, directing,coordinating, controlling and evaluation still come into running in order to achieve theaim of the project.With the rapid development of the automobile industry, automobile enterprises arefacing with the increasing market competition and higher demands on performance andcost optimization, considering that the automobile projects have been increasing rapidly, such as new products, product modifications, localization, cost optimization, etc., allprojects are almost required to run by means of project management method. For theevery running project, project manager is required to be able to fully coordinate therelative resources, strictly enforce the delivery time restriction, make schedule in detailsfor putting in practice and monitoring, multi-sector communication and collaboration,risk control, etc., to ensure that each project can be finished based on the scheduled time,budget and quality requirements for the ultimate success, which can meet therequirements of customers and development of enterprises.Volkswagen AG, as the representative of the German automotive industry, throughpractice of an about century, by rigorous scientific attitude and the concept technologycreating classics, by means of advanced IT means, summarizes the general laws of theautomotive product development, come up with the strict project quality and projectmanagement process controlling requirements, in order to meet the different phaserequirements such as concept planning, product design, process planning, prototype trialproduction and pre-production, in the meantime, to enhance the Volkswagen and otherGerman product brand competitiveness.Using FAW-Volkswagen B7L project as example, the general rule of the birth of theGerman Volkswagen Group’s products is analyzed concretely and systematically. Theinput and output affairs at important milestone, especially for the phase of conceptdevelopment, batch development, mass product preparation during development process,are summarized. By B7L successful launch and good praise from consumers for qualityand character of the car, it proved that the German Volkswagen Group has a highlyscientific and practical understanding on the laws of automotive product development.With the development of some relative technologies, such as intelligence technology,digital technology and3D printing technology, etc.. The conclusion for the laws of theborn procedure of the product by the German Volkswagen Group will further studied. Bypractice of localization of many models, FAW-Volkswagen has got to a higher level ofunderstanding for the born procedure laws of German automotive products, which is an important guiding and referring means for the development of domestic independentautomobile brand.