Based On Home Decoration Enterprises "One-stop" Service System Construction Research

The home decoration industry in China has entered into a new stage that is growing relatively slowafter its nearly twenty years’ rapid development, while its annual growth rate still keeps at more than tenpercent. It is predicted that the output value of home decoration industry in China will reach two trillionyuan in2015. Facing this huge “cake”, nearly250,000home decoration enterprises and a large amountof “guerrillas” are launching a fierce competition. Since home decoration industry of this period has gotmature, the products have been clearly classified into different levels in the market, and the consumershave tended to be more rational. They have paid more attention to the value and function of the productitself rather than blindly pursued high-end products. With the accelerating pace of life, consumers focusmore on the service quality and efficiency when they choose a home decoration enterprise. Therefore,various changes make the enterprises begin to transform their fixed model into better service system tomeet the new requirements and wishes of consumers.Firstly, the concept description of "one-stop" services and home decoration service system, Andilluminate the topic. Later, home decoration industry development course and the present situation ofChina were analyzed. Through analysis concluded that the major problems facing the home decorationindustry, paving the way to do background research traditional home decoration patterns. Then, basedon the current research of several traditional home decoration pattern discovery, has certain deviationhome decoration enterprises operation of the home decoration mode. No matter what kind of operationmode, Its services of system are not balanced development. And traditional home decoration model hasshown a lot of deficiencies in the growing consumers’ demands for traditional home decoration. A lot ofhome decoration enterprises adjust the structure and change the model in competition. To find thedifference of development in order to win more market share. Then to analyze that a new "one-stop"home model. By comparing with the traditional decoration patterns, indicate that this model hasadvantages and characteristics, And operation model of "one-stop" home decoration is the key to thebuilding of the corresponding service system. Finally, the construction strategy home decoration"one-stop" service system were studied in detail, The core of the "one-stop" service system in homedecoration building in enterprises through more channels for products and services of resourcesintegration. Home decoration enterprises not only to the consulting services, overall design services,construction services, home delivery services, and maintenance services for all-round improvement ofhome improvement service system. Also the introduction of the home products "experiential" marketingand product customization service. Let customers really enjoy the efficient and convenient homedecoration "one-stop" services.