Analysis And Overall Planning Of Comprehensive Service Park Industry Of Home Decorating And Logistics In Xilamulun

There will be an increasing demand for the home decoration market with the fastdeveloping of the urbanization. As for the way for buying the materials for the homedecoration, the e-commerce may be the priority for more and more Chineseconsumers, especially for1980s and1990s generation, which will be a threat for theretailers with physical stores. The “one stop shopping”and “experientialshopping”are popular among the consumers in the home decoration market, but thereare no this kind of home decoration material distribution and logistics centers in theurban and suburb area in Chifeng, where home decoration materials are still sold bytraditional marketing channels such as scattered distribution as well as decentralizedmanagement. It is high time to develop new ways for market development, forexample, to integrate the industrial chain of domestic decoration and developdecoration industrial cluster.By the application of the PEST and SWOT theory and the seamless combinationof virtual network technology and building materials of home decoration, on the basisof the theme of the green environmental protection, deeply analysises homedecoration logistics industrial park in Xilamulun and makes a whole plan. The thesisexplores the way to establish a comprehensive logistics park, which makes an organiccombination of a full range of functions such as storage, sales, promotion, design,experience, distribution, decorating and e-commerce at the same time. In the park,companies can transport the green goods of Bohai sea and Guangdong to the logisticspark, and at the same time, they ship out the green food of Inner Mongolia, and realizethe closed-loop logistics, double profits, and then create advantages for developing astrong sustainable development of comprehensive service industrial park.