The Study On The Development Strategy Of Enjoyor Co., Ltd.

Our country has entered the urban society, more than30years of reform andopening-up, the urbanization process accelerated in our country. The growing urban size,also led to a number of "city disease": the environmental pollution, traffic congestion, energytension, high house prices, etc. The sustainable development of the city has become aproblem of the government. The concept of "wisdom city" put forward for the urbansustainable development has brought a ray of dawn. It’s considered to be a welcome antidoteto solve the current urban disease. Wisdom city through information technology toimproving the efficiency of urban operation and management, improving the urban publicservice level, enhancing the ability of dealing with emergencies, making the city become thecenter of the harmonious society. At present the country to start building "Wisdom City"from east central and western regions, in addition to Beijing, Shanghai, Guangzhou,Shenzhen and other cities, Hangzhou, Xiamen, etc. Some of the city have also started theconstruction of "Wisdom City". Wisdom city has become a mainstream trend of urbanconstruction in our country in the future. Enjoyor Co., Ltd. is facing with good opportunitiesfor development, so how to develop in the future, becomes a problem need to be solvedurgently of the enterprise.This paper first discusses the basic theory of competitive strategy, including three basicstrategy and competition strategy analysis tools. The advantages and disadvantages,opportunities and threats of the company are discussed through SWOT model.Under theguidance of overall strategy to develop the company’s competitive strategy is The costleadership strategy. In the process of strategy implementation, the company is using a varietyof methods for the competition strategy, in order to enhance the competitiveness of thecompany overall.