Design Of Recruitment Strategy For Marketing Staff Of Company Tian Qiang

Since China’s reform and opening up the high speed development of economy,the competition between enterprises was repeated, the idea of marketing is takenseriously by enterprise. In a sense, marketing is to maintain the enterprise survival anddevelopment of blood, and marketing personnel to maintain the vitality and dynamismof the veins. At present, influenced by the thoughts of the foreign advanced enterprisemanagement, enterprise operation occur profound changes in our country, makes theenterprise marketing personnel’s work content and quality and ability is the majorchange, Traditional marketers have been unable to meet the development of theenterprise, and mastering many skills while specializing in or was designed andrefined new quickly became the object of business, marketing elite. How to strengthenand stabilize the corporate marketing team to ensure that the marketing personnel ofhigh performance, many scholars and excellent enterprise management become one ofthe research topic.Tian Qiang company is a private pharmaceutical western medicine companyengaged in the development, production and sales. Enterprise fixed assets of100million yuan, annual output value200million yuan,350employees, includingtechnical staff158people, accounting for45.1%; Marketing staff83people,23.7%.As companies to accelerate the expansion in recent years, increasingly fiercecompetition in the pharmaceutical industry, to talented person’s demand is alsoincreasing, especially in urgent need of a group of outstanding talents for theenterprise marketing to complete product to currency "breathtaking jump".Based on the Tian Qiang company, as the research object, by using the basicprinciple of human resources, analyzes the Tian Qiang company, marketing personnelproblems and reasons existing in the hiring process, for the Tian Qiang company, how to build a new marketing staff recruitment system put forward the countermeasure.This article first expounds the thesis research background, theoreticalsignificance and practical significance, using the research methods. Later to TianQiang company, marketing personnel recruitment analysis the present situation andthe existing problems, this paper introduces the company profile, in detail elaboratedthe Tian Qiang company, the problems existing in the marketing personnelrecruitment, and has carried on the scientific analysis to the cause of the problem.This basis, the article for Tian Qiang company, marketing personnel recruitmentlink the problems put forward the targeted strategy, including: to determine themarketing personnel recruitment requirements; Marketing personnel competentquality model is established; Combination of inside and outside designing recruitmentchannels; Optimizing selection evaluation processes.Finally, in order to ensure the recruitment of new marketing personnel strategycan smooth implementation, formulated the targeted measures, and the recruitmenttool, hiring process and recruitment results is evaluated.Based on Tian Qiang company, marketing personnel recruitment puts forward theimprovement measures and countermeasures, also to have certain referencesignificance to the similar enterprise.