Risk Identification And Risk Assessment Of Genejewelry Items

Gene jewelry project is emerging products across biological technology and the jewelry industry, for the future funding cannot correctly predict. Rarely terminal customers in product knowledge, requires a lot of educational cost, so from product development to marketing are high risk. How to carry out the project risk assessment is not a for reference, a new subject. In view of the characteristics of the project made a comprehensive analysis, using expert questionnaire. A fuzzy comprehensive evaluation system. It has realistic significance to the project development decision-making, also to the investing decision.This thesis will be genetic jewelry as the project background. The integrated use of various analysis methods. Collected a large number of questionnaires, and analyzed the questionnaire result. Judge the decision for project development and project market is the most important factor, to judge the risk of the project. This thesis mainly focused on the following aspects:1, Elaborated the particularity, background, and the existing resources gene jewelry projects. Analysis of market situation and economic operation of the project, to provide data support for risk identification. A method involving Potter’s five forces model, the capacity of the market survey. Financial forecast financial evaluation index.2, Through the analysis of project characteristics on gene jewelry. Identify risk factors:characteristics, entrepreneurial risk analysis, risk analysis, market operation risk analysis, environmental analysis, to determine the risk assessment index system of gene jewelry items.3, According to the risk evaluation index system, using expert questionnaire, the score results, a fuzzy comprehensive evaluation model.4, According to the evaluation model of fuzzy evaluation matrix, calculate the project’s risk.Application of the method for evaluating this thesis strives to entrepreneurs and investors to provide a set of scientific, reasonable, easy to operate the project. Promote the interdisciplinary cross platform and cross professional project development process, improving their risk awareness. Finally, the paper by constructing fuzzy economic model of gene jewelry project investment risk evaluation, the feasibility of the project. For project evaluation, market early warning and intervention on the future of the investment risk, market positioning and selection of important, for project operation and investment will play an important guiding significance.