Operation Strategy Study On Cambodia Joint Venture Factory Of A Photovoltaic Company

After an introduction of trade wars on photovoltaic business between China and other two main powers, USA and Europe, the article focus on key difficult problems what Chinese photovoltaic companies are facing with, from difficulty in exporting, over capacity to future development, before putting forward with the "Strategy for Chinese Photovoltaic Business Globalization".To evaluate the possibility for Chinese photovoltaic companies to go abroad, the article takes an example of the Cambodian joint venture factory of A photovoltaic company to make an analysis on operation strategy of Cambodian joint venture factory, based on the success of Cambodian joint venture factory to check the further possibility of more Chinese photovoltaic companies.This thesis includes6parts of contents. The first chapter states key difficult problems what Chinese photovoltaic companies are facing with under the anti-dumping and anti-subsidy background. The answer and thought of how to study this case is present in first chapter as well.In the second chapter, some cases of some main foreign photovoltaic companies on globalization is studied to get some universal rules and features firstly, then the article gets review to some Chinese photovoltaic companies and related theory of operation strategy.In the third chapter, the external elements concerning joint venture company in Cambodia are discussed carefully to known what the opportunities and threats is belong to the joint venture company in Cambodia, The following makes a clear study on internal elements to get known to what strengths and weaknesses dose the joint venture factory in Cambodia have. Based on the elements of opportunities, threats, strengths and weaknesses, together with an operation strategy analysis system of SWOT, a sustainable operation strategy system is chose for the joint venture factory in Cambodia.In the fourth chapter,6detail strategies of international strategy, talent strategy, product strategy, manufacture strategy, market strategy, customer relation strategy are submitted to the whole of sustainable operation strategy of joint venture factory in Cambodia.In the fifth chapter,5supplements from government policy, optimizing supply chain, expending capacity, expending international market, enhancing cooperation with key customers are with strong measures to support the implement of system. In the end, the article points out the successful operation of the Cambodian Joint-venture Factory provide a good example for Chinese Photovoltaic Company to go abroad for operating, which asks for more effort and research on globalization operation of Chinese photovoltaic business.