Analysis On The Advantages And Disadvantages Of Virtual Team

Virtual team is a new modern enterprise organization structure and management model. With the development of communication technology and mobile Internet technology, and globalization, virtual team because of its low cost, open and cooperative attitude, efficient management as a new business model, has been used by more and more enterprises.China Mobile Internet has developed rapidly in recent years, China has become the global mobile communication market, the largest number of the largest scale, the most abundant resources. Fetion is one of China Mobile communication three big operators China Mobile’s own business, is the second largest IM instant communication product. On the land Fetion born in China Mobile has a huge user base, with natural resources and market advantages, but because the system. China Mobile enterprise special, want to meet the4G era, with the challenges of globalization, doomed its past development road are different from free competition in the market of similar mobile Internet products. Since2006the project since, Fetion has experienced three main management adjustment, adopt three kinds of different operation mode, each application mode change brings different influence to the fetion. This paper through the analysis of the pros and cons of Fetion each operating mode, combined with China’s special background and system of state-owned enterprises, the development of mobile communication industry data business rules and experience, hope to provide certain reference value for the operation of policy formulation.The thesis consists of five chapters. The first chapter is the research meaning, purpose, ideas. The related theory and Research on virtual team second chapter of the paper involved were summarized and analysed. The third chapter of the organization form of different stages of Fetion virtual team carries on the elaboration, analysis the reasons for this virtual team structure, using the SWOT analysis method to analyze the Fetion team status, analysis of factors and the letter business competition ability, marketing ability of multiple assessment, find the advantages and disadvantages of. Is the focus of this article. The fourth chapter by comparison of Tencent QQ rivals such as the team operation, and compared with the product operation of the index, the Fetion existing virtual teams from many aspects of team efficiency, and product optimization and upgrading strategy. The fifth chapter summarizes the paper, points out, prospects and limitations of this study research.The focus of this paper will analyze the theory of virtual team and rival, integration, operation strategy for China Mobile instant’ communication product, through the various influencing factors of virtual team efficiency, analyzes the existing problems in its operation, and puts forward some strategies to enhance effective, provide a reference for improving the Fetion team operations and business competitiveness.