Private Loan Behavior On The Ordos-Investigation And Research Of Financial Literacy

At present, private loan exist in most city of our country, especially in some economically developed regions are more active, but the private loan irregularities easily trigger local financial crisis and the occurrence of mass incidents. With the rapid development of Ordos city economy, the increasingly deficit of formal financial organization, residents lack of financial knowledge and financial literacy is generally low, which makes the rapid development of private loan in the region. The quality of public financial literacy is the foundation of affecting borrowers into lending behavior and the precondition of borrowers to avoid making the wrong decision. Therefore, we must vigorously popularization of financial knowledge to improve public financial Ordos residents’financial literacy, studying on the overall level of Ordos financial literacy and the influence of financial literacy on borrowing behavior, to explore ways to improve the residents’financial literacy and related policy recommendations. The thesis includes five parts:First, introduces the background, purpose and significance of this research. Second, introduces the basic theory of Private Loan and financial literacy. The design of the questionnaire and analysis of characteristics of borrower’s structure is introduced in the third part. Fourth, carries on the statistical analysis to the questionnaire data, including the basic situation of residents’financial literacy; the correlation analysis between the variables that effect financial literacy; analysis of borrowers financial literacy structure; comparison of residents self assessment and the actual contrast research on financial literacy. Fifth, the paper puts forward relevant suggestions:government should increase the popularity of financial education and financial knowledge; government should take a variety of financial education mode to enhance the financial knowledge; the government should innovate variety of financial services and improve the financial service quality; and the government should undertake the financial risk warning education for people and enterprises to improve the awareness of public against financial risk; residents should learn international financial education to broaden the horizons.