The Factors Research Of Consumers’ Financial Literacy ——an Difference Analyse Of Diverse Groups’ Financial Literacy Factors

Recently, financial literacy has been concerned about extensively, because it has a great impact on individual financial wellbeing and the development of economy and finance. This paper classifies financial literacy factors systematically into demographic factors, family socioeconomic background factors, psychological factors and financial experience factors, on basic of existing literatures of financial literacy and financial literacy factors, This paper researches financial literacy factors by multiple linear regression, using Southeast University FINIT data in 2014. Furthermore, this paper researches the difference of diverse groups’ financial literacy factors. The results show that demographic factors, family socioeconomic background factors, psychological factors and financial experience factors all have impact on consumers’ financial literacy. In addition, there are differences among diverse groups. Therefore, this paper raises some suggests, such as promoting financial literacy education in rural areas, strengthen general financial literacy education for youth, etc. Those suggests are meant to enhance the consumers’ financial literacy and financial wellbeing, thereby promoting healthy development of economic.