Research Of Jilin Post E-commerce Developmental Strategy

With the rise of the network technology, electronic commerce as a new way totrade into the people’s production and life, since1999, the country’s postal service tothe electronic commerce as a major development strategy, since the construction anddevelopment of postal e-commerce business system. The postal electronic commerceas a new form in production and management, means that the traditional postalbusiness e-commerce, and e-commerce businesses need new derivatives, this not onlymarks the China post with the development of e-commerce market trend, also meetthe demand of current customers by mail, promote universal postal service. By speedup the development of electronic commerce, postal enterprise resource integration andbusiness restructuring, speed up transformation of enterprise management mode,innovative products and services, visible, postal enterprises to develop e-commerce isthe enterprise production technology, management and business model change.Therefore, this article first from the concept of e-commerce, from the study ofdomestic and international postal e-commerce theory, further deepen theunderstanding of the postal electronic commerce, this article provides a solidtheoretical basis.Secondly, the author in jilin province postal service, for example, the developmentof jilin postal enterprises, e-commerce business development present situation, thebusiness general situation, the platform construction and management system weredescribed in detail. Secondly according to jilin province postal postal e-commercebusiness this year to the development of the situation analysis, the collection business,travel ticket business, traffic business agents, mail tesco and mail the shopkeeperbusiness conducted in-depth. Using SWOT analysis method, a detailed discussion onthe postal e-commerce business strengths, weaknesses, opportunities and threats ofthe development of the four major aspects, the postal business strategy research on the construction of electronic commerce.Finally, based on the above analysis, find the jilin province postal problemsexisting in the process of e-commerce business development, which will inevitablyhave some universality, on the basis of a large number of fact data, at the same timeby the author for many years in jilin province postal company’s experience andresearch results as the foundation, dig into the root of the problem, put forward thecorresponding solution strategy and the suggestion, jilin postal address on theproblems existing in the development of e-commerce business, in order to improvethe enterprise competitive ability of jilin province postal service, as well as postale-commerce business development strategy study to lay the foundation of theory andpractice.