FJ Postal E-Commerce Strategy In Big Data Era

Following Cloud Computing and the Internet of Things,Big Data is a subversive technological change in the field of IT. In Big Data Era, Data will become truly valuable core assets and profound impact on the companies’business models, and even reconstruct their culture and organizations.Today,Facing up the present situation and tasks, On the one hand,the postal enterprises’traditional postal services are being diverted and are replaced with the rapid development of new technologies； due to the rapid development of private courier, the leader position of postal enterprises has been challenged severely in the delivery concerns.On another hand, influenced by the government procurement of public services, e-commerce to flourish, the advent of the age of Big Data, etc.,the postal enterprises obtain an excellent historical opportunity to restructure and develop.Therefore,FJ postal enterprises should enhance crisis consciousness and urgency consciousness, and then depend on E-Commerce, speed up the transformation of development in the age of Big Data.This thesis states below based on the theories of Competitive Strategy、Consumer Behavior and4C Marketing:Firstly, by collecting related data on Big Data and E-Commerce at home and abroad, the paper analyzes the present sitaation of FJ postal enterprises, then argues that FJ postal enterprises to implement competitive strategies, and proposed three strategic directions of enterprises’transformation and development.Secondly, according to the Competitive Strategy,the thesis utilizes the investigation questionnaire designed and sampling survey online.It also carries out descriptive statistical analysis,cross-over analysis and correlation analysis via SPSS and EXCEL. Ultimately, the result identifies primary causes affecting E-Commerce Solution of FJ postal enterprises.Thirdly, combining analysis results and the Marketing Theory, the author suggests an implementation strategy of doing better two core services and building a E-Commerce platform, FJ postal enterprises should provide services of Postal E-Commerce Solution for E-Commerce industry,becoming the market leader in delivery concerns and data services for enterprises to implement Big Data Strategy.