The Research On The Development Strategyfor Changsha Zhongchuan Transmission Co.Ltd In Aviation Industry Corporation Of China

The foundation of Zhongchuan Transmission Co.Ltd, aims to change the rigid mechanism and adapt to the market competition. It hopes to become the independent legal subject and the mainstay of market competition, and to activate the cadres and staff enthusiasm for production management. Afterwards, it will expand civilian market scale, reduce product cost, make commercial business bigger and stronger,and enhance the competitiveness and sustainable development capacity. Faced with the industry policy of transmission, market space and market growth, all competitors at home and abroad, especially the private enterprise, want to win the fierce market competition with the advantage of capital, technology and personnel.etc.. If Zhongchuan wishes to keep the competition advantages, it should make a strategy planning for the current market situation, and cultivate the core competence.First, the theory, tools and methods of corporate strategy are introduced, which include PEST analysis, Porter Five Forces model of competitive structure analysis, SWOT analysis theory. Then, internal resources and abilities are analyzed one by one to find the company’s strengths and weaknesses. Afterwards, based on the PEST model and Five Forces model, external environment is analyzed to make the conclusion of opportunities and challenges. Finally, by the analysis method of SWOT for Zhongchuan’s strategy environment, several strategy choices are given. And based on the strategic positioning, company’s development strategy goals are proposed. The specific contents of integration strategy, mergers and acquisitions strategy and diversification strategy are also presented. The study also puts forward three development stages of the company. Finally, it expounds the strategy implementation of the safeguard measures.In this thesis, based on the application of strategy management theory and related strategy analysis tools, Changsha Zhongchuan’s development strategies are proposed, especially the integration strategy and diversification strategy. And it also puts forward the three-stepstrategy implementation plan and safeguard measures. The research provides the theory basis for the company’s development, for its leading position and strategy implementation. And it will also help to keep the company’s competition advantage, win the industry first place and gain the respects. Finally, it also has the certain reference value for other similar enterprises.