Study On Channel Management Improvement Of Hunan Telecom Yiyang Branch

The popularization and the mobile Internet era intelligent terminal arrival, has brought the huge challenge to the traditional operators channel marketing channel. The traditional communication operators from the past only to provide communication services, to now have carried out transformation of stores, sales of intelligent terminal to replace the past sales number card marketing mode, instead of a single product in all business operation operation, operation business channel development after a thorough change. Especially in2008, the restructuring of the telecommunications industry, in20092013since the issuance of3G license,4G license issuance, Yiyang Telecom is facing the entire business operation opportunities and challenges, channel expansion has become the inevitable result, however, channels, the problems in the process of construction not only affects the development of the traditional business, more do not adapt to the requirement of the whole business operation strategy.Paper starting from the basic theory of marketing channel, the first comprehensive analysis of the major carriers of channel mode at home and abroad, analysis of the status quo of yiyang telecom four channel system; Second of yiyang telecom channel management mode and the existing problems in comprehensive study; Third, put forward the improvement scheme of yiyang telecom company marketing channel and countermeasures; Finally, yiyang telecom channel to improve the implementation procedures and implementation of security measures.In this paper, through the optimization of yiyang telecom channel improvement project design and implementation way of the research, solves the yiyang telecom currently existing problems in marketing channels, it is not only of yiyang telecom channel management in the practical problems existing in the solution provides a good solution, for the whole communication industry’s marketing channel construction also has good reference value, has the certain innovation in communications industry theory application.