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Research On Channel Sales System

Posted on:2008-08-22Degree:MasterType:Thesis
Country:ChinaCandidate:X ZhangFull Text:PDF
GTID:2189360242966112Subject:Business management
Abstract/Summary:PDF Full Text Request
Along with the establishment and perfect of our country's market economy system, the vigorous market competition and the mighty technique transforms make distribution channel become more and more important. More and more business enterprises are aware of the important of the distribution channel management to the level of the competition strategy. However, in the aspect of channel developments, the majority business enterprises still use the traditional channel and management mode in the early period. The continuous changes and improvement of the science technique requests the business enterprise to innovate and reform continuously, if it is not solve properly, it will become the obstacle to the market.The full text is totally divided into four parts.Firstly, article firstly explains essence reason for important of marketing channel roll in the company. Then the article carries on key analysis on the main reasons for off balance of information in the employment advertise. For example, the lies of candidates in off balance of information in the employment advertise, impression management of the application. Then it also proposes the corresponding solution:Secondly, it points out using the psychology knowledge that interviewing officers should the lies in the employment advertise from two aspects: applicant's management content and carriage manage, and it also does research in the confirmation of channel and the sales and how to reduce.Thirdly, In view of the impression management, it carries on the impression management as an independent ability for inspection in employment enterprise Channel Flow Diversion.At last, analysis channel mode through example.
Keywords/Search Tags:Distribution Channel, Channel Management, Distributor, Channel Flow Diversion
PDF Full Text Request
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