Study Onvalue Added Service Marketing Strategy Of Zhangjiajie Telecom Of China

With the rapid development of Mobile Internet, the various types of OTT business have eroded the profit space of the traditional telecom operators gradually. The great changes in consumer demand and consumption habits have taken place, China’s Telecom industry puts forward the goal of enterprise strategic transformation firstly, and expects to adapt to the needs of the development of society by the reform of product, channel, service and mechanism, to reconstruct a new telecom, in order to become a new kind of Internet company finally. According to work specialization in company, work mechanism, products and services are mainly controlled by group companies, state traders, the main task of Zhangjiajie telecom company is to take the in-depth study of existing marketing channel, recognizing the current channel problems, taking various effective means to response to customer demand rapidly, expand sales area, and build a solid foundation for the enterprise strategic transformation.In this paper, using the marketing professional theory knowledge, through the study of Zhangjiajie Telecom marketing environment, at the same time using the PEST, the Five Forces Model and SWOT analysis, author analyses the enterprise on the basis of the original three major marketing channels, how to make strategic transformation, and puts forward the construction of a new Internet channels, and concludes the marketing channel strategies which suit the development of Zhangjiajie Telecom. Finally, in order to guarantee implementation of the channel strategy smoothly, author formulates channel incentive and synergy policies, to facilitate management and implementation of the various channel strategy effectively.Under the background of the trend of mobile Internet, in this paper author analyzes the strategy of the channel construction in Zhangjiajie Telecom Company to prove the ascending channel capacity of operators, and set up an example in how to prove service quality and expand the customer. Through the combination of the theoretical analysis with practice, to provide more helpful layout plans for related companies in the industry to meet with customer needs and buying habits!...