Research Of B2B Marketing Application In The Social Marketing Channels Of Hebei-telecom

With the Internet and mobile Internet to the imagination of development, so thate-commerce sites to create one after another miracle. Alibaba, Amazon and Jingdongenough to make people realize the importance of e-commerce. The three major domesticcarriers also began very early e-commerce journey, online business is the most typical andsuccessful applications, and achieved great success.But the operator’s sales is not just only provide merchandising activity on it, and somebusinesses rely solely on the online service cannot be completed online. And, as one of thethree major telecom operators China Telecom Group, the share of the mobile users anabsolute disadvantage, resulting in e-commerce, has also been far left behind. Therefore, ifrelying solely on e-commerce marketing channels, cannot be achieved with other telecomoperators to compete.In particular, for operators industry, can provide goods and services, thehomogenization of competition has been quite serious, the only difference can producecompetitive place, is integrated marketing communication channels and the different waysit.Therefore, this article on B2B e-commerce marketing for telecom operators in theapplication of social channels has been studied in the carrier, through three major carriersoverall analysis of the market environment, and then focused on China Telecom’s marketingpolicy and social channels analysis, further refinement to the telecommunicationscommunity in Hebei B2B channel marketing platform for the construction and design. Inthe model, the adoption and application of more mature operators of online business (B2C)conducted a correlation analysis in order to explore a combination of both can takeadvantage of the marketing model, the current development of Hebei Telecom providesome reference and inspiration.