The Value Of Application On Virtual Fitting In The Clothing Brand Marketing

After the science, technology, economic and culture developed, the quality of life were promoted, and the style of consumption and life were changed a lot. Especially the development of Internet technology rapidly, the network has been recognized more important by us, the value of network marketing and the experience economy are also increasingly being recognized. In the clothing sales virtual fitting has changed the traditional shopping and marketing strategy.Virtual fitting is refers to using virtual reality technology to try on the clothing which customers choose by digital models, make the shopping process hommization. It promotied for convenience and indivatuation in fashion consumption behavior. With a pretty new way to try on and show, it redefines the clothing try on to help brand promotion, sales network and exhibition. Meanwhile, virtual fitting has revealed huge advantage after commbine with E-commerce. Virtual fitting not only brought the fresh blood in traditional clothing industry, but also gave clothing enterprises a new opportunity to develope thire brand image.This paper first analyzes the application of virtual fitting in network clothing marketing from the perspective of theoretical background and practical application, and takes some specific solutions. Mainly analysis from virtual model, clothing and dynamic fitting, for reduce the disparity between the real and virtual, afford a virtual fitting system based on internet that similar to the real life.let customers feel convenient in the virtual world, provides a new mode of Internet marketing for clothing enterprises. Secondly, this paper analyses the application of virtual fitting in the terminal market,it also can be used as try on service in the malls or stores. Finally, the paper takes the idea and prospects for the further development of virtual fitting.