The Analysis On The Marketing Management Of LK Catering Company

China is an ancient history of civilization for thousands of years, the diet culture has a long history China, see the diet in China people position in the heart from the ancient proverb "hunger breeds discontentment" can. Hot pot industry as an important part of the catering industry, there are1700years of its history, with the development of socialist market economy, Hot pot has become an important pillar of the catering industry, plays an important role in the development of the third industry in china. China is a populous country, Chinese daily consumption of up to2tons of food, restaurant of this market has great potential for development. The development of the catering industry is also promoting the development of Hot pot industry, Hot pot as a more simple and varied dining form, more and more consumers. To enhance our country’s economic and cultural life level continuously since the reform development, people’s consumption ability also in unceasing enhancement, the urbanization of China continuously deepens, more and more people into the city, city population growth also provide population consumption basis for Hot pot industry boom.This paper mainly studies LK catering company’s operation and management of fish hot spots as the research object, using the theory of marketing analysis LK catering company marketing problems and propose corresponding solutions. A total of six papers parts:The first chapter is the introduction, this paper is to introduce the background and significance and this paper describes the use of research methods. The second chapter is the food and beverage industry environmental analysis, environmental analysis through the use of the macro-environment for the market to fully research and analyze competition Anshan catering industry. The third chapter is the catering company’s marketing situation LK, LK mainly introduced the basic situation of the company and internal environmental analysis that hot pot restaurant business management situation, LK catering company to analyze the problems of marketing. Chapter IV LK catering company marketing strategy selection, strategic link for LK catering company SWOT analysis, and to determine LK catering company marketing strategy and specific analysis strategy combination LK catering company under marketing strategy. Chapter VI LK catering company marketing strategy implemented safeguards from marketing concepts, marketing, team building, sales incentives and customer management and other aspects of protection of the marketing strategy.