The Construction And Implementation Of Enterprise Culture In Zhituo Communication Technology Co., LTD

Enterprise culture has an important role in enterprise’s production and business operation and management activities. Better enterprise culture can bring long-term health for the enterprise’s sustainable development.The lack of enterprise culture consciousness will cause the fault between the rapid development of the enterprise and culture construction,and hinder the production and operation of an enterprise and the international market.This thesis treats Zhituo Communications Company as the research object.First,this thesis put the basic theory and the development of enterprise culture as the starting point,and analyzed the measures of establishing the enterprise culture.This part illuminated that the corporate culture represents the spirit of an enterprise,which is the unique personality and temperament of an enterprise.The enterprise culture represents the value orientation of enterprise staff uniform and behaviour, participation and consciously abide by the code of conduct,and indispensable and advanced management concept in modern enterprises at home and abroad.Second,the thesis analyzed the present condition of enterprise culture in智拓Communications Company.By analyzing and investigating the enterprise culture,it discovered that the lack of enterprise culture is the reason that cause the emotional isolation between employees and enterprises,which indicated that the enterprise culture plays an important role in enterprise development.At last5this thesis put forward the basic framework of the corporate culture for the Zhituo Communications Company,which hope that will have the effect of reference to Zhituo Communication Company’s enterprise culture construction work.