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Study On BR Company Management Communication

Posted on:2015-05-31Degree:MasterType:Thesis
Country:ChinaCandidate:J B ZhangFull Text:PDF
GTID:2309330467480326Subject:Business administration
Abstract/Summary:PDF Full Text Request
Communication is an important part of the management process. Management of good communication is the necessary condition to promote the normal development of the company actively. In the predecessor to the management study, fully illustrates the relationship between communication satisfaction and employee recognition, the credibility of the company etc.. In order to find out the problems and the development trend of BR company in management communication, through qualitative and quantitative research methods, by means of questionnaire survey, interview, observation and document analysis as the research method, investigated the communication problem of BR company management from multi angle.The full text is divided into five chapters, the introduction section of this article selected topic background factors, such as to make a basic description. To summarize the article related theory, through the literature research, to solve the problem with practice in this paper. In the form of questionnaire survey, the management of the BR company communication present situation makes a detailed investigation. According to the survey data to summarize problems and their causes, namely:communication system is not perfect; and a single communication channel; the lack of flexible communication skills; the lack of specialized organizations to carry out the management communication work; A lack of good communication atmosphere. Combined with the problems found, the forming causes of the problems are summarized from the organizational factors, human factors, and cultural factors. And then proposed the improvement suggestion, namely:to establish and perfect the communication system; to expand new channels to increase the management of management communication; communication skills; perfect the management communication organization to cultivate harmonious communication culture in combination on the basis of the theory, put forward the improvement mechanism.Finally, based on the actual situation of BR company, the company’s main business process, communication link, the paper puts forward the guarantee measures from four aspects of organization, system, capital, ideas, safeguard measures. Hope for other similar companies can also play a reference role.
Keywords/Search Tags:BR Company, Management Communication, Study
PDF Full Text Request
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