A Study Of CONCH Group’s Development Strategy And Implementation Pattern

Ten years on, the CONCH group developed with supernormal speed. It ranked the first of the industry in fifteen consecutive years, even more it joined the ranks of the world’s cement industry’s top five. The development of the conch, not only make the enterprise itself to achieve the dream of becoming bigger and stronger, created the remarkable economic and social benefit. More importantly, the rise of conch group to the modern China had a profound impact on the development of cement industry.Thanks to its advanced strategic planning, a strong core management system, no copy and trinity marketing mode, flexible means of capital operation and characteristic of the culture, the conch established dominance in cement industry of China. This article will focus on the conch group’s strategic planning, the core management system, market operation mode, capital operation mode, enterprise culture and so on several aspects to sum up, systematically analyze the Chinese first-class enterprise core competitiveness of CONCH, and expounds the intrinsic reasons why conch made such a proud achievement.