Study Of The Patterns Of Household Market Store Type Operation

In recent years, with Chinese economic development and the deepening of reform and opening up, household retail got rapid development. Many international household retail giants are bullish on the Chinese market, carrying huge amounts of money into China. Traditional home retail industry to stall investment mode is replaced by domestic retail mall operating mode. Meanwhile, the traditional home market is constantly upgraded to improve to fight against external pressure. Many domestic enterprises need to solve a difficult problem that is how to explore a home marketing model to adapt Chinese economic development situation and promote the rapid development of the local retail industry. In this paper, with the basic characteristics of the domestic retail, analyzed the advantages and disadvantages of retail household, comparative studied the operating mode of the domestic retail enterprises at home and abroad and combined theoretical analysis and empirical research. According to the household of retail market situation, this article put forward the inevitable trend of the development of formats.This paper selected the Red Star as study sample, field studied on the mode of operation of the Red Star Macalline, analyzed the Macalline in operation mode’s achievements and pointed out the problems existing in the operation mode objectively. According to the Macalline business environment and enterprises development of cultural analysis, putted forward innovation design scheme of the Macalline operation mode. Established "Business super combination" model, strengthened the upgrade investment promotion mode and improved customer satisfaction then innovate the "business super combination" model. The purpose of the research was to combination of theory and practice. Used the concept of "innovation" to propose the operation mode of the enterprise development.This paper designed to solve the problems existing in the enterprise itself. Want to apply this model to practical guide in a large number of domestic same type of home retail business development. Introduced the research background of writing this article and significance, the thinking and methods, narrate about the research status of the subject at home and abroad in the first chapter; Analysis our household market competition situation in the second chapter and point out the current problems of the Macalline marketing mode; Analysis the environment of the Macalline operation mode using the SWOT analysis method in the third chapter, comparative analysis the Macalline and the other well-known brands in the same industry. Finally put forward the improvement and the suggestion then summarize and look into the distance the development of the industry as a whole.The preliminary practice has achieved good effect. But as local businesses in the international capital market, the Macalline still has a long way to go.