A Study Of NE Diversification Development Strategy

As the economic situation in recent years and the weaker countries, real estate and the development of the domestic construction machinery industry into the trough. Large parts of the industry such as sany, zoomlion, xuzhou heavy industries is also struggling, inventory backlog especially serious. Related industries within the small and medium-sized enterprise the impact is bigger. How to reduce the impact of the industry downturn, how to get rid of the difficulty, make the enterprise sustainable development, is each enterprise urgently needed to study the questions very carefully.NE heavy industries is a private small and medium-sized enterprises.NE is PM sany heavy industry, xugong group, Germany and other large enterprises strategic partners. After years of development, there are certain popularity in the construction machinery industry. When NE heavy industry to further develop and expand, because of a weak industry, and its own development bottlenecks, need a breakthrough in business. Benefit from the country’s latest five-year plan, the coal machinery have the opportunity of rapid development, and NE heavy industries are coal machinery. Heavy industry as the research object, so in this paper can be to study its development strategy. First, this paper discusses the problems in the basic theory of strategic management, the basic method of analysis of the strategic management research, which laid a theoretical foundation for the research of the full text; Then, the article using the SWOT analysis method, EVA analysis method, the positioning theory and porter five competitive model, the development of macro environment and industry competition are analyzed, based on the above analysis, this paper discusses the strategic choice of NE heavy industry products, put forward the strategy of diversifying management solutions. This article research can make us better understand some of the basic strategic management model of private enterprises, at the same time, science for mechanical equipment manufacturing enterprises to carry out strategic management play a certain reference and reference.