| The sales business of rapidly examining and approving in Supply and Sales Company of Northeast Pharmaceutical Group had a slow-growth and weak profitability in2009and2010because of the great restraint from the old system of state-owed enterprise. The sales business of rapidly examining and approving in Supply and Sales Company of Northeast Pharmaceutical Group can’t develop rapidly as a result of continuing to use old business model and means under circumstances of health care reform, medicine circulation reform, the increasing of industrial concentration, rapid market change and intensifying competition. For completing company’s target, promoting its development and improving its competitiveness, it is the problem that we need to consider and study how to study and practice advanced management ideas and models of foreign pharmacy companies, and civil management means technology tools, and merits of excellent civil companies in order to make better. We need to design a scientific, clear development and competition in order to be an invincible position and make companies develop better and faster.Chapter one introduce the research background of this thesis, current situation and trend of developing and the review of competitive strategy theory of civil and foreign medicine circulation. Chapter two analyse competitive circumstance of pharmacy companies. Chapter three analyse the development of examining and approving business in Supply and Sales Company of Northeast Pharmaceutical Group, and competitive edge of logistics development with SWOT analysis, five forces model and value chain analysis. Chapter four overall plan and design the competitive strategy of rapidly examining and approving business in Supply and Sales Company of Northeast Pharmaceutical Group including functional orientation, strategic objective, inexpensive strategy, added logistics service strategy, differentiation strategy and rapidly expanded scale effect strategy, et al. Chapter five introduce the practice and protection of the competitive strategy of rapidly examining and approving business in Supply and Sales Company of Northeast Pharmaceutical Group. Chapter six give the conclusion of this thesis and point out the problems which need to study thoroughly. Key content of this thesis is chapter4and5. |
