In recent years, the global tourism market has been booming and China, as a big developing country, is becoming the world’s major tourism market. Many countries have set their sights on China, hoping to develop this market. Slovakia has abundant tourism resources, beautiful scenery and unique culture. Foreign countries take tourist market research very seriously, with focus on content and how the travel behavior influence potential demand of the market. Therefore, the author takes Slovakia as the research object, starting from the point of view of tourism demand, through the Chinese tourism market needs and summarizes the characteristics of China’s tourism market. Meanwhile, analyses the market development between Slovakia and China, focusing on the problems of sub-level development in China. |