Empirical Research On The Effect Of Recessive CSR On The Knowledge Stuff Turnover Intention

The theory of corporate social responsibility.(CSR) has attracted global attention. In recent years, the concept of CSR also widely spreads in our country. But there is a huge deviation in our enterprises CSR implementation, most enterprises only focuses on the public welfare and philanthropic responsibility, totally ignoring the labor relations level, the CSR towards its employees. And extensive researches suggest that, in many of the stakeholders, CSR towards its employees is the most essential and principal ones. With the coming of knowledge economy, as a special group, the knowledge staff played a more and more important role in the modern enterprises. For the knowledge staff, they value the recessive CSR which is based on psychological expected very much, which means if this kind of expectations not satisfied, they are likely to generate the turnover behaviors. Therefore actively constructing recessive CSR on the labor relations become a top priority among the CSR towards its employees.Firstly, this study figures out the evaluation index of recessive CSR on the basis of reading a great amount of related books, and puts a conception of four dimensions. And then it figures out the research assumptions meanwhile establishes the model of the study. This study carries out the empirical study on the survey of knowledge stuff, with the help of SPSS17.0and AMOS17.0to do the statistical analysis. The result supports the rationality of the conception. At the same time the assumptions and concepts model is verified. Besides, this paper also takes the effects of demographic variables (sex, ages, ect.) on the model moderation into accounts. At last, it refers to the result of the empirical research, the study points out the value of theory and practice, the deficiencies, and the proposals for the future research.