A Study Of Core Competence Of HD Airport

Companies want to obtain the competitive advantage, core competencies are itsroot causes. Survival and sustainable development of enterprises rely on the corecompetitiveness of enterprises in the long-term operation and management activities inthe form. Core competence theory about the birth and development today, has becomethe survival and development of enterprises to solve deep-seated problems withmainstream methods.Handan Airport as the image and external window, the complex relationshipbecause of its special geographical location and Shijiazhuang Airport cooperation andcompetition, as well as in the Central Plains region competing with other airports, theface of increasingly fierce market competition, how to enhance the core competitivenessto obtain long-term stability of competitive advantage, survive and get betterdevelopment, has become a major issue good airport to study and solve the currentneeds in the competition.In this paper, the operation of the core competence theory with practice HandanAirport closely together. First, the article discusses the concept of competition andcompetitiveness, Porter’s theory of competitive advantage connotation, corecompetencies, basic characteristics, elements, and several issues related to the corecompetitiveness. Secondly, economic development, economic development, Handan,Jinan New construction planning, airports and other aspects of the trends andcharacteristics of the macro environment and industry environment Handan Airportanalyze and apply Porter’s famous five competitive structure of the airport industrycompetitive environment is analyzed. Thirdly, the analysis of the core resources HandanAirport, aspects of core products, the volume of business development. Fourth, from theairport strategic positioning, integration of aspects of Hebei Airlines, the airport’s aircargo, marketing, management mechanism of Handan ACP competitiveness analysis,pointed out the advantages and problems, and the core competitiveness of the airportwere evaluated. Finally, in order to provide a viable Handan airport cultivate the corecompetitiveness of implementation.