Based On Extension Priority Evaluation Of Securities Company Comprehensive Competitiveness Evaluation Research

As the stock market growing, increasing improvement of the system, it has quickly become a flag of China’s rapid economic development. Compared with the hundreds of years of development history abroad, China’s securities industry present situation is relatively weak. Securities market is facing some problems left over by history, such as small capital, weak human resources, complex business environment and financing capacity is not strong. Increasing global integration of market economy developed to today, higher requirements are put forward on the economic activities of high credit, contracting, and financialization. In the globalization of economy, leasing, credit today, the role of financial economy to market economy will be more big. This financial economies now of the securities market, and China’s securities market in the embarrassing situation of industry-wide losses.Now it is a critical period for immature Chinese securities companies to improve their competitiveness.To improve the competitiveness of securities companies, a fair and objective evaluation method must be established, so it can be targeted and avoid weaknesses. In this paper, the work is to study securities company comprehensive competitiveness evaluation and prediction. First, from the definition of securities company comprehensive competitiveness, we specifically address the theory and development of securities company comprehensive competitiveness and the operational environment and conditions of a securities company. Then, according to the rules of all-sidedness, operability and terseness, an evaluation indicator system of the securities company competitiveness is established. To inspect securities company competitiveness from four perspectives, environmental factor, capital scale, human resources and ability. The weight of each index can be worked out with analytic hierarchy process (AHP). A given securities company, its priority degree about every index can be evaluated with extension priority evaluation method. Its competitiveness priority can be computed based on the weights of each index. Contrast to the criterion of competitiveness priority, the securities company competitiveness can be evaluated. Finally, choose another securities company, and do both lateral comparison.The research results are evaluation of securities company comprehensive competitiveness. From the process, we can see the strengths and weaknesses of the securities company. It provides some theoretical guidance for the securities company. For the further improvement of the securities company’s overall competitiveness has a certain meaning and reference.